Why you should buy this bra:

It goes up to 40GG. For a mainstream retailer that isn’t M&S, that is a wonderful step forward. It’s still not quite where I’d like us to be (I want smaller and bigger sizes covered too in mainstream shops, as I have friends that struggle to fill an A cup as size inflation has occurred), but this is healthy.

It comes in lots of colours and has attractive straps, so you can do the “oops my bra strap shows but it’s ok, it’s in a colour that complements the top” thing that smaller gals have been able to do ever since they wandered into a shop at 14 and were told they were a 34B.

I’ve *never* had cleavage before I bought some of these, despite being a D/DD cup. I just had the sort of boobs that didn’t do that. Suddenly, it’s there. I put on this thing and Rolphus’ IQ goes down 40 points. I get served quicker in shops too. It’s fantastic.

It’s comfy. The sides don’t cut in and cause that “wodge” thing at the side like most “bigger” bras tend to, so tighter tops look smoother too.

It’s low cut enough to wear with summer dresses.

It’s cheap. Even before the discount they were very reasonable.

Now I know we all have different shaped boobs, and different bras work for different people, but those with a 40 band who never stepped foot in La Senza due to this now have access to some of the range. And personally, I’ve never had nicely fitting bras until this thing. So if you’re the type who has issues with “stretch fabric over wire full cup” bras that bravissimo specialise in, struggles to get cleavage in “cleavage bras” and has only really felt reasonable in a balconette, give this plunge a go.